Gather & Gown is a bridal website that has a vast array of options for bridal party gowns.
Provide engineering support to launch site pioneering “Loop” feature which is a brand new take on how people shop online. The Loop is an innovative social integrated eCommerce function that allows the bridesmaids to come together online to browse, find, and share the perfect dress. The site needed to be launched in an 8 week timeline.
Spree’s storefront was customized for the e-commerce portion of the site and a customized content and community solution was built for the new social shopping tool, The Loop. Customized integrations were also implemented with an Email service provider, a fulfillment center, and a payment gateway. The site was launched within the 8 week schedule and has been well received by the bridal community.